Your privacy matters to us. This policy explains exactly what data 123mkv collects, why we collect it, how it is stored, and what rights you have over your personal information as a user based in Pakistan.
How 123mkv Handles Your Data
Plain-language summary of the key privacy principles applied across the 123mkv platform.
123mkv only collects personal information that is genuinely necessary to operate your account, process payments in PKR, verify your identity, and deliver the services you've asked for. We don't ask for data we don't need.
All personal data held by 123mkv is stored using industry-standard encryption. Payment details are handled by PCI-DSS compliant processors and are never stored on 123mkv servers directly. Your information is protected at every step.
123mkv does not sell, rent, or trade your personal information to third-party marketing companies. The data you provide when registering stays with 123mkv and the service providers strictly necessary to operate the platform on our behalf.
You can manage your communication preferences, cookie consent, and data access requests directly from your 123mkv account settings or by contacting our support team. You are not required to accept marketing communications to use the platform.
If you close your 123mkv account, you can request the deletion of your personal data. We will remove your information from our active systems within 30 days, subject to legal retention requirements for financial transaction records.
123mkv is built for Pakistani users. Our data practices take into account the local context — PKR-only payments, local payment providers like Easypaisa and JazzCash, and the specific expectations of users based in Pakistan regarding how their information is handled.
This Privacy Policy applies to 123mkv ("we", "us", "our"), the operator of the online betting and gaming platform available at https://123mkv.world. 123mkv is a platform built specifically for users in Pakistan, offering sports betting on cricket, PSL, and football, alongside games including Teen Patti and Fishing Games, as well as the live cricket score service and VIP Club programme.
When you register an account on 123mkv, deposit funds, place bets, or interact with any feature of the platform, 123mkv acts as the data controller for the personal information you provide and the data generated through your use of the service. This policy describes our obligations and your rights in relation to that data.
123mkv collects personal information in the following categories, depending on how you interact with the platform:
When you create a 123mkv account, we collect your full legal name, date of birth, Pakistani mobile number, email address, and the password you create for your account. This information is required to open and manage your account.
To meet our age verification and anti-money laundering obligations, 123mkv may request copies of identity documents — such as a Pakistani CNIC or passport — and address verification documents at any stage of the customer relationship. These documents are processed securely and stored only for as long as legally required.
When you make a deposit or request a withdrawal, we collect details of the payment method used — such as your Easypaisa or JazzCash account number, or the last four digits of a linked Visa/Mastercard — and the transaction amounts and timestamps. Full payment credentials are handled directly by our PCI-DSS compliant payment processors and are not stored on 123mkv servers.
We record all betting and gaming activity on your 123mkv account — including bets placed, markets selected, stake amounts, settlement outcomes, game sessions, and VIP programme progress. This data is used to operate your account, resolve disputes, and detect fraud.
When you access 123mkv we automatically collect technical information including your IP address, device type and operating system, browser type, session timestamps, pages visited, and how you navigated the platform. This data helps us maintain the service and identify technical issues.
If you contact 123mkv support via live chat or email, we retain records of those communications including the content of the messages, the date and time, and any information you provide during the support interaction.
123mkv uses the personal data described above for the following purposes:
Marketing communications from 123mkv are entirely optional. You can opt out of promotional emails and SMS at any time by updating your communication preferences in your account settings or by replying STOP to any marketing message. Opting out of marketing does not affect your ability to use the platform.
123mkv processes your personal data on one or more of the following legal bases, depending on the specific purpose:
123mkv does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. We share data with third parties only in the following circumstances:
When you make a deposit or withdrawal, your payment information is shared with the relevant payment processor — such as Easypaisa, JazzCash, NayaPay, or a card payment network — solely for the purpose of processing the transaction. These processors operate under their own privacy policies and data security standards.
Where required for age or identity verification, 123mkv may use third-party verification services. The data shared with these services is limited to what is strictly necessary for the verification check and is not retained by them for any other purpose.
123mkv uses third-party fraud detection and cybersecurity systems. These systems may process technical data — including IP addresses and device fingerprints — to identify suspicious activity. No personally identifying information beyond technical identifiers is shared for this purpose.
If required by applicable law or a legitimate regulatory authority, 123mkv may be obligated to disclose certain user data. We will only do so to the extent legally required and will notify affected users where we are legally permitted to do so.
123mkv retains personal data for as long as is necessary for the purposes outlined in this policy, or as required by applicable law. The following general retention periods apply:
Where you request deletion of your data, 123mkv will remove your personally identifiable information from active systems within 30 days. Data that must be retained to meet legal obligations will be kept in a restricted archive inaccessible to operational staff.
123mkv uses cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us deliver a better experience. The table below explains the categories of cookies we use:
You can manage cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of 123mkv — for example, disabling functionality cookies means your display preferences will not be saved between sessions.
As a 123mkv user, you have the following rights in relation to the personal data we hold about you. You can exercise any of these rights by contacting our support team at support@123mkv.world.
You can request a copy of the personal data 123mkv holds about you. We will provide this within 30 days of receiving your request.
If any data we hold about you is inaccurate or incomplete, you can request that we correct it. Most account details can be updated directly from your account settings.
You can request deletion of your personal data after closing your account, subject to our legal retention obligations for financial records.
In certain circumstances you can ask 123mkv to restrict the processing of your data — for example, while a dispute over accuracy is being resolved.
You can request a machine-readable export of the data you've provided to 123mkv, where technically feasible and where processing is based on consent or contract.
You can object to processing of your data where we rely on legitimate interests — including direct marketing, which you can opt out of at any time with immediate effect.
123mkv is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a registered user is under 18, their account will be immediately suspended, all transactions voided, and their data deleted in accordance with our age verification procedures.
If you are a parent or guardian and believe that a minor has registered on 123mkv, please contact us immediately at support@123mkv.world. We will investigate and take appropriate action within 24 hours of receiving a verified report.
123mkv implements a range of technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. These measures include:
Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that affects your personal information, 123mkv will notify you as soon as reasonably practicable and provide details of the breach, the data affected, and the steps we are taking to address it.
123mkv reviews and updates this Privacy Policy periodically to reflect changes in our practices, legal requirements, or platform features. When we make material changes, we will:
We encourage you to review this policy periodically. Continued use of 123mkv after a policy update constitutes acceptance of the revised terms. If you do not accept the updated policy, you should close your account before the effective date of the change.
For any questions, requests, or complaints relating to this Privacy Policy or the handling of your personal data by 123mkv, please contact us using the following details:
If you make a formal privacy complaint and are not satisfied with our response, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. We will always try to resolve privacy concerns directly before they reach that stage and take all complaints seriously.
Privacy policies can feel abstract — a long page of legal language that most people scroll past. We've tried to make this one as clear and practical as possible, because at 123mkv we believe users deserve to understand exactly how their personal information is being used when they sign up for a platform like ours.
When a Pakistani user registers on 123mkv, they share personal information that deserves to be handled with care. Your CNIC details, your Easypaisa number, your betting activity — this is real data about a real person, and the responsibility that comes with holding it is one that 123mkv takes genuinely seriously. We don't collect it to sell it, we don't use it to profile you for third-party advertisers, and we don't keep it longer than we're required to.
The most important things to understand are these: your payment data is handled by the payment providers themselves under their own security standards — 123mkv never sees or stores your full Easypaisa PIN, JazzCash credentials, or card number. Your identity documents, where required for verification, are stored in a restricted system separate from your operational account data, accessible only to staff with a specific need. And your betting history — the matches you've bet on, the amounts you've staked — is used exclusively to operate your account, settle your bets, and detect fraud. It's not shared with data brokers or used to target you for other products.
Identity and age verification is sometimes frustrating when you just want to place a bet. We understand that. But the requirement to verify identity before processing larger withdrawals or at account opening isn't something 123mkv invented — it's a fundamental part of operating any financial services or betting platform responsibly. It protects younger users from accessing an 18+ platform, it prevents the use of betting accounts for financial crime, and it protects honest players from having their identity misused by someone else to open a fraudulent account.
123mkv keeps this process as lightweight as possible. For many players, basic registration details are sufficient. Identity document verification is triggered by specific thresholds or circumstances — not as a blanket requirement on every new account from day one. When we do need to verify your identity, we use secure encrypted channels and do not retain the documents on operational systems any longer than legally required.
If you've opted into marketing communications from 123mkv, you'll receive occasional emails or SMS messages about promotions, cricket betting markets for upcoming matches, PSL season updates, and VIP Club offers. These are opt-in only — you will never receive marketing from us unless you actively agreed to it during registration or in your account settings.
Opting out is simple and immediate. Update your preferences in your 123mkv account settings, or reply STOP to any marketing SMS, or click the unsubscribe link in any marketing email. Your opt-out will be processed within 48 hours and will not affect your ability to use any part of the 123mkv platform. Transactional messages — such as deposit confirmations, withdrawal notifications, and account security alerts — are not marketing communications and will continue regardless of your marketing preference settings.
Register on 123mkv in under 2 minutes. Deposit from Rs 100 via Easypaisa or JazzCash. Bet on live cricket, PSL, football, and more — all in PKR, with your privacy protected and your winnings back in your wallet fast.